Doritos Thrill Zone at British GP

July 2, 2026

EVENT: Doritos Fan Zone at British F1 GP 2026

Client: PepsiCo
Location: Silverstone Circuit, UK
Date: 2-5 July 2026

CLICK HERE for Event Images
CLICK HERE for Location

Doritos Thrill Zone at the Formula 1 British Grand Prix.

From 2–5 July, Think Scalextric was proud to be part of the Doritos Thrill Zone at the Formula 1 Pirelli British Grand Prix at Silverstone Circuit. Located in the heart of the F1 Fan Zone, thousands of motorsport fans experienced our fully branded mobile digital Scalextric track, racing custom Doritos-themed Scalextric trucks in one of the event’s most popular interactive attractions.

Each Scalextric truck featured a 3D box on the rear and a unique Doritos flavour-inspired livery, creating a fun and memorable racing challenge for visitors of all ages. Across the four-day event, more than 4,000 people raced on our custom-built Scalextric track, completing 1,058 races and an incredible 16,928 laps.

The Doritos Thrill Zone showcased a range of immersive brand activations and interactive experiences, with our Scalextric challenge proving a huge hit throughout the weekend. The stand also welcomed Sky Sports F1 commentator David “Crofty” Croft alongside Matt and Tommy from the P1 Podcast for a live fan interview. After the discussion, Matt and Tommy went head-to-head on our Doritos Scalextric track, while Crofty provided his iconic live commentary, creating an unforgettable experience for everyone watching.

CLICK HERE for Scalextric hire and branding options for your event.

Our appearance at the Formula 1 British Grand Prix at Silverstone demonstrates how Think Scalextric creates engaging Scalextric track hire experiences for corporate events, exhibitions, brand activations, hospitality events and motorsport venues. Whether you’re looking to attract visitors, increase engagement or create a memorable branded experience, our custom Scalextric tracks can be tailored to suit your event.