adidas F50 Launch Event

Adidas f50 football boots track launch london 2024

EVENT: Launch of the adidas F50 Football Boots, London

Client: adidas
Location: Protein Studios, Shoreditch, UK
Date: 1st June 2024

On Saturday 1st June we were in Shoreditch for the ‘Launch Event’ of the adidas F50 Football Boots. adidas asked us to build them two 8′ x 4′ custom tracks to present their latest newer and improved version of their F50 boot.

It was a great day, with lots of VIPs and guests in attendance, and with the UEFA Champions League Final being played just up the road at Wembley adidas had an extremley comfortable area within the venue to watch the live final.

CLICK HERE for lots more information about the two custom tracks we built for adidas (or click on the main track image)

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CLICK HERE if you’re interested in us building you a Bespoke Track for your company/event
CLICK HERE for Scalextric hire and branding options for your event.

There were several special guests at the launch (see images below), including:

  • Djibril Cissé (French football player)
  • Alessandro Del Piero (Italian football)
  • Zinedine Zidane (football legend)
  • Joe Ndala (Man City FC)
  • Max Dowman (Arsenal FC)
  • Rio Ngumoha (Chelsea Academy player)
  • Noel Robinson (noelgoescrazy on TikTok)

To promote their new F50 boots adidas commisioned us to initially build them one custom track to use in their flagship store in London fir the launch of the re-launched F50 football boot franchise. Once they saw the designs they asked us to build a second track to use in their head office in Germany.

About the boots: The 2024 Copa America/Euro 2024 Adidas F50 football boots have a modern design. They combine a white upper with red/blue logos and applications. In 2010 Lionel Messi introduced us to the F50 silo with the F50 adizero Chameleon boots on an F1 racing car, which is probably breeding ground for speed. Now he is bringing back the F50, but in a newer and improved version. A legendary player for a legendary boot!

*** CLICK HERE for Scalextric hire and branding options for your event ***

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