Williams F1 2023 Season Launch

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Williams Racing revealed their sleek new car livery and Gulf Oil partnership for the 2023 season.

On 6th February 2023 we were at the Williams Experience Centre press day for their 2023 season launch. As you can imagine there were a lot of people, press & some social influencers at this event. We had quite a lot of people racing around our giant Scalextric we have installed at Williams Racing HQ. We also had Sky Sports F1’s Craig Slater spend some time with us.

Williams revealed their updated livery for their FW45, adorned with new sponsors such as Gulf Oil; Alex Albon and rookie team-mate Logan Sargeant aiming to lift team up standings in 2023 after a poor five years; Williams also have a new team principal in James Vowles, the highly-respected Mercedes strategy chief, who starts on February 20th 2023. .

The most notable addition to the FW45 livery is the Gulf logo, with the oil company joining forces with another F1 team after its partnership with McLaren ended in 2022. Many had speculated that the Williams car may feature more of the famous blue and orange Gulf colours. CLICK HERE for more information

“This signifies the strength of our brand and commercial offerings as we continue our transformation,” said Matthew Savage, Chairman of the Board at Williams. “Gulf and Williams Racing share an illustrious motorsport heritage and, together, we are making history with this partnership.”

Williams, one of the most successful F1 teams of all-time but backmarkers in recent years, have been going through their “transformation” since Dorilton Capital acquired the team from the legendary Sir Frank Williams in 2020. Alex Albon returns for his second year with the team this year and will be partnered by rookie team-mate Logan Sargeant, F1’s first American driver since 2016.

CLICK HERE for more information about our Scalextric hire and branding options for your event.

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Williams Racing welcomes you to enjoy a Grand Prix Race Day at the Williams Experience Centre.

The day includes a review of qualifying with an exclusive live link up to one of the drivers, live control room link up, VIP guest appearance with interview, refreshments and lunch followed by the live race screening. There is also the opportunity to browse the Williams Grand Prix Collection with a tour guide, as well as testing your speed on our 20 x F1-style driving simulators, our Super-Size Scalextric Track and other activities on the day.



  • Unlimited use of the Esports lounge, with 20 state of the art simulators
  • Our Think Scalextric Bespoke Super-Size Scalextric Track (click the link for more info about out track)
  • Batak
  • Museum Tour
  • In addition you will have the opportunity to browse our shop with exclusive merchandise and 20% off


  • Breakfast
  • Lunch
  • Unlimited soft drinks

Why not book up on a ‘Race Day Hospitality Experience’ at the Williams Racing Experience Centre. For info visit: williamsf1.com/experience-centre.

LEARN MORE (click below to open pdf)

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Small Line Break Image Think Scalextric hire slot car exhibition entertainment

Below is a video of the Giant Williams Racing Bespoke Track from our YouTube channel.