EVENT: Dyson Family Summer Fair 2023
Client: Dyson / Driving Forward
Location: Hullavington, UK
Date: 8th July 2023
On Saturday 8th July 2023 we were on the ‘Driving Forward’ stand at the ‘Dyson Family Summer Fair’. ‘Driving Forward’ is a club for Dyson employees to express their passion for motorised vehicles – car, bike or otherwise.
Then event took place in Hullavington, which is Dyson’s second UK technology campus, located on a former Royal Air Force base, opened in 2018. Sitting just five miles from our Malmesbury campus, Hullavington is the backdrop to some of our most exciting future discoveries.
We were busy throughout the event with plenty of intense Scalextric racing going on. At the end of the day the ‘Fastest Lap’ of the day went to 7 year old Bryan with an epic lap of 5.204 seconds.
This event was organised for the Dyson staff and their families. Over 3,500 people had signed up to attend this event. Even with the weather starting off a little wet, this didn’t deter people. It was a busy, and extremely well put together, event with lots of entertainment for everyone.
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This included live music from Dyson employees, a Dyson technology zone, kids tractor rides, a farmers market, food tents along with a demo kitchen, a couple of bar tents, plenty of children’s activities. They also had a mini air show, which was amazing. This included bi-planes with wing walkers, a Tiger plane flypast and a parachute display by the armed forces.
The story of Dyson is a story of invention. Driven by frustration with his old vacuum and a passion for problem solving, James Dyson invented the first bagless vacuum. No big companies wanted to buy his invention – selling vacuum bags was far too profitable. So James decided to set up his own company. He called it Dyson.
At Dyson they’re focused on solving the problems that others have ignored; solving them first using their technology and ingenuity. In order to achieve this, they need to pioneer technologies that are different and authentic. This is the core of what they do and who they are. They strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while they are growing fast, they want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing their products as well as reinventing how they work, how they sell and how they support our owners. At the same time, they are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
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